GRAPHIC DESIGN
brand
Lotto
timeline
Jan 2025
source
MAP Active
OUTPUT
OVERVIEW
As part of Lotto’s FW25 football collection, I designed a series of modern jersey concepts that merge functionality, bold identity, and visual flexibility. Each jersey was crafted to feel fresh, club-relevant, and ready for the modern game. Bridging heritage design codes with current athletic aesthetics.
Design Execution
I explored a range of visual expressions: from clean vertical pinstripes and tonal gradients to geometric textures and retro badge placements. The color palette balanced vibrant club tones and neutral shades, with each piece built to highlight character while maintaining consistency with Lotto’s branding. The final outputs were ready to execute assets adaptable across production lines.