GRAPHIC DESIGN
brand
sampoerna
timeline
Nov 2023
source
flock agency
OUTPUT
achievement
OVERVIEW
Sampoerna launched a new product line called “Legit” with three kretek variants: Nira (tea), Amerta (cherry), and Sada (green apple). In collaboration with Flock Agency, the goal was to craft packaging that feels modern, flavorful, and culturally rooted.
Design Execution
We built a visual system rooted in natural patterns and color-coded palettes to reflect each flavor. From the warmth of tea to the vibrancy of cherry and crispness of green apple, every element was tailored to evoke taste.
GALLERY
