GRAPHIC DESIGN
brand
Airwalk
timeline
Feb 2025
source
MAP Active
OUTPUT
OVERVIEW
Under MAP Active, I worked on the Spring/Summer 2026 (SS26) collection for Airwalk, an American streetwear brand with roots in skate culture. The goal was to reconnect with Gen Z by blending skate identity with bold, nostalgic Y2K energy. This project aimed to reposition Airwalk with visuals that feel rebellious, expressive, and culturally in tune with younger audiences.
Design Execution
The direction drew heavily from sticker art, skate zines, and modern graffiti into a dynamic moodboard. I explored materials, printing methods, and color forecasts using WGSN and Pantone references to build a palette of neon pops and grounded neutrals.